As always, Olympus-Hellenic Dairies Group participated in Anuga Cologne, one of the largest exhibitions in the food and beverage industry worldwide, held in Cologne, Germany between 07th and 11th October. The fair ended with a record number of more than 7.400 exhibitors from 107 counties and around 165.000 trade visitors from 198 countries and clearly underlined its position as the leading international trade fair.
In our Olympus ‘dairy store’ of 68 sq.m, visitors and prospective clients from all over the world had the chance to taste authentic Greek flavors from our wide product portfolio. Our flagships Feta Cheese PDO and Authentic Greek Yogurt were those that no one could resist to taste, while our new products such as the Kefir Yogurts and the 100% Natural Juices from Greek fresh fruits attracted great attention due to their particular, fresh and unique taste. Last but not least, our newly launched almond drink assortment exclusively from Greek almonds was presented in the fair with the majority of visitors showing great interested in it.
Our presence to this great event, is a significant part of our growth strategy. Olympus-Hellenic Dairies Group, enriching its product portfolio and responding to any nutritional need, has managed to achieve significant and sustainable growth in international markets by increasing its exports by 86% in the last four years (standing for 44% of the group’s turnover), with more than 39 countries worldwide enjoying truly authentic Greek flavors.